Texas M.I.L.K. a.k.a. as, Texas Moms I’d Like to Know, kicked off their inaugural music event at SxSW in Austin, Texas on Sunday, March 18, 2012. The TX M.I.L.K. MOMS ROCK! Showcase was a free, family-friendly day of music featuring an amazing lineup of mom musicians including The Bluebonnets (featuring Kathy Valentine, formerly of the Go-Go’s), Shelley King, Elizabeth McQueen, Amy Atchley, Karen Chisholm, and teen indie (and mom-managed) band, Charlie Belle. The event also featured a variety of mom-owned and mom-focused business. It was an amazing day to celebrate music and motherhood! Joovy was delighted to donate an Orangie Groove and Orangie Nook to celebrate the day!